Experiment: Would you choose chocolate or money?


Comments   |   Mind, train your brain

Everyone says they want more money. They complain about it. They talk about it. They daydream about it. They beg for it. Sometimes, they see the ones who have money and either curse them or call them “lucky”.

What if you found out the reason you have limited access to money is because of limited access to the parts of your mind that unlocks it?

Watch this experiment of people on the street offered the choice between a chocolate bar (value 99¢) or a silver bar (value $150):


Why did the people choose chocolate (not even high quality chocolate at that, but that’s another story) over silver that could theoretically buy them at least 100 chocolate bars?


1. People gravitate toward what they already know.

Time and time again, people will choose the known reward over the unknown opportunity. This is called staying in the comfort zone. When not conscious about their decisions, people can’t even be bothered to stretch out of their comfort zone for 30 minutes to go out of their way to have a bar of silver evaluated. Why waste time with the unknown when you already KNOW the value of a chocolate bar in your life?

Where is one place in your life that you will give yourself permission to EXPLORE an opportunity today?


2. People are told what to think.

The advertising industry is a $400 billion industry whose very job is to get you to think how they want you to think, which is to think their product is pretty great. If advertising didn’t work, the businesses would not willingly spend that amount, but because it works, they happily make the investment and generate for TRILLIONS of dollars in sales. Repetition and emotion used in advertising causes familiarity and when we aren’t conscious of this programming, which most of us aren’t, we go with whatever is familiar. (See #1) In this video experiment, we find that Hershey’s advertising, and the chocolate industry in general, has been pretty successful in getting us to value chocolate over almost anything else.

What if you drastically cut down on the amount of media you watch or hear and increased the amount of information you ingested about acquiring wealth, yielding to opportunity, and fortifying an optimistic mindset?


3. People talk badly about money.

The way we talk about money reveals much about how we think money interacts with us. Our language is a sign of an inward program. However, we can also use our words to send a message inward and rewire the program. The way we choose to talk about money tells our brain what we are choosing to believe about money from now on. Popular messages that repel money are: “Money is hard to get. Money doesn’t grow on trees. There is never enough. I have to work long and hard to make that money. There is no such thing as a free lunch.” These phrases wire us to REPEL money that is available because we train ourselves to believe wealth comes at a painful exchange.

In contrast, our culture talks about chocolate in giggles. We include it in every major holiday and almost every day in between. “Save the earth; it’s the only planet with chocolate. Chocolate is the answer; who cares what the question is. Everything is better with chocolate.”

What if you told your mind that money comes easily, you recognize opportunities immediately, and it is enjoyable to receive money? What do you think would change in your interaction with money?


Many of us will watch that chocolate and silver bar experiment and think, “I wish I would have been there, I would have picked the silver!” The truth is that thought clues in to the myth that money comes in chance encounters.

The truth is you and I are being offered the silver bar every single day.

We choose every single day if today is a day we choose chocolate bar activities or if we choose silver bar activities.

Want a guarantee? You are guaranteed to be content with whichever choice matches what you are ready to receive.






Leave a Reply